Futurecast's Expanded Capabilities for ATSC 3.0 To Be Showcased at NAB Show

LG, GatesAir and Zenith Labs, developers of the Futurecast system, plan a media briefing Monday at the NAB Show to trumpet the news, announced this week, that Futurecast no longer is just a physical-layer proposal for ATSC 3.0 but has been expanded "to incorporate all of the major elements of an ATSC 3.0 next-generation broadcast system." Futurecast is now "a complete system" for ATSC 3.0 that incorporates proposals for the next-gen system's applications/presentations layer and management/protocol layer, its backers said. New Futurecast attributes to be demonstrated at the GatesAir booth in the Las Vegas Convention Center's Central Hall include its "integrated emergency alerting" capability that triggers activation of the next-gen Advanced Warning and Response Network, they said. Also to be demonstrated is Futurecast's capability to "seamlessly deliver addressable content" on two LG Smart TV systems that "render the advertisement slot differently while displaying identical programmatic content," they said. "The goal is to show how broadcasters can leverage ATSC 3.0 technologies to extend their current service by efficiently distributing addressable content such as targeted ads or personalized/localized program elements to viewers utilizing an ATSC 3.0 system."