CEA Raises 2015 Revenue Forecast To Reflect Industry Sales to Consumers

CEA raised its 2015 industry revenue forecast to $286 billion from the $223 billion in the forecast it issued at CES “to reflect industry sales to consumers,” it said in a Monday announcement. The CEA executive board decided it’s important for CEA to report industry revenue “that accounts for sales to consumers -- a common expectation in the consumer goods sector,” CEA President Gary Shapiro said in a statement. “CEA has historically reported sales in terms of manufacturer sales to the retail channel, and we will continue to use wholesale figures for category-specific sales tracking and forecasting reports that have been relied on by the industry for decades.”