Mobile Video Viewing Will Overtake Desktop Viewing by 2016, Report Shows

Consumers spent twice as much time viewing online video on a tablet as on a smartphone in 2014, said Adobe Digital Index’s U.S. Digital Video 2014 Inaugural Report. Mobile device video viewing is also expected to overtake desktop viewing by Q4 of 2016, the report said. By year-end 2014, TV Everywhere consumers logged 21 billion authenticated videos, an increase of 266 percent above 2013 totals. Of those TV Everywhere authentications, 64 percent of them were on mobile devices, Adobe said.