Only 16% of iPhone Users Would Rule Out Switching to a Samsung, Poll Finds

Only 16 percent of current iPhone users would "never consider” upgrading or switching to a Samsung smartphone, ecoATM said a survey it commissioned found. The survey canvassed 637 iPhone users and was conducted Feb. 22-23, ecoATM said. That’s about a week before Samsung announced its Galaxy S 6 and Galaxy S 6 Edge on March 1 for April delivery (see 1503040051). Nearly a third of iPhone users canvassed said they would switch to a Samsung “for the right price and features,” ecoATM said. “Price may be the biggest factor for iPhone owners, with 42 percent reporting they would consider upgrading” to a new Samsung phone if offered the upgrade for free or for a very low price, it said. As for the features that might inspire iPhone users to switch to a Samsung, 21 percent would consider it for longer battery life, 18 percent for a larger screen size, it said. But brand loyalty "plays an important role” in iPhone nation, it said.