Bell Mobility To Use Rovi Guide Technology for Its Mobile TV Service

Rovi inked an IP-based licensing deal with Bell Mobility for the carrier's mobile TV service in Canada, the vendor said in a Tuesday news release. “Home entertainment is inevitably moving from the TV set in the living room to multiple screens and mobile devices,” said Samir Armaly, Rovi executive vice president-intellectual property and licensing. Through Rovi guide technology, Bell Mobility customers will have access to an integrated TV programming guide that enables them to see what’s playing “now and later,” Rovi said.