HBO Now Streaming Service To Launch in April Exclusively to Apple Customers

March 10, 2015 |Streaming Media

HBO’s new stand-alone streaming service -- HBO Now -- will launch in April and be available via subscription exclusively to Apple customers, a news release from HBO parent Time Warner said Monday. When the service is launched, Apple customers can subscribe using the HBO Now app on an iPhone, iPad or iPod touch or directly on Apple TV for $14.99/month. HBO will offer a 30-day introductory free trial period to new HBO Now customers who sign up through Apple in April. The service provides instant access to HBO programming over the Internet. HBO CEO Richard Plepler used Time Warner’s investor meeting in New York last fall to drop the news that the company will offer a "stand-alone HBO streaming service" in 2015 (see 1410150095).