Sprint Using NASCAR Connection To Pursue AT&T, Verizon Customers

The 2015 NASCAR season got underway Sunday with the Daytona 500, and Sprint used the event to take on AT&T and Verizon. Sprint, which said in December that it would end its NASCAR sponsorship after the 2016 season, aired the same offer repeatedly during Sunday’s broadcast: “Bring us your Verizon or AT&T bill and we’ll cut your rate plan in half.”