Flagship 4K TV in Samsung's New SUHD Line Said To Be $23,000

Prices for Samsung’s latest generation SUHD 4K TVs -- launched with great fanfare during a poolside event on a chilly evening during CES (see 1501050054) -- were revealed as an "exclusive" by tech blog HD Guru Wednesday. The range runs from $2,499 for a 48-inch flat-screen model to $22,999 for a curved 88-inch TV, the website said. The 48-, 55- and 65-inch models come in both flat- and curved-screen versions, with curved screens adding a $1,000 premium, it said. SUHD technology, a combination of hardware and software, is based on Samsung’s proprietary nano-crystal semiconductors, which the company said at CES deliver the “highest color purity and light efficiency available today.” Brightness and contrast are said to be 64 times the “color expression” of conventional TVs, and SUHD sets are said to have twice the number of adjustment points for display accuracy. Samsung collaborated with 20th Century Fox to optimize content to meet premium quality SUHD standards. Samsung didn't immediately provide pricing confirmation.