ATSC Forms 'Implementation Team' on ATSC 3.0 Advanced Emergency Alerting

The ATSC formed a new “implementation team” for advanced emergency alerting as a "key element" of the next-gen ATSC 3.0 DTV standard, the group said Thursday. “Advanced emergency alerting promises to create new significant value for viewers, consumer electronics manufacturers, broadcasters and the public safety community," ATSC President Mark Richer said. "The addition of advanced emergency alerting capability and the accompanying rich-media warning information represents a compelling ATSC 3.0 application.” The implementation team, chaired by Jay Adrick, a technology adviser to Gates Air, won't develop standards or recommended practices, but may make recommendations to ATSC and other standards development organizations "as appropriate," the group said.