Amazon Top-Rated Tech Company in Harris Study, Verizon No. 1 Carrier

Amazon, with a score of 83.72, finished behind first-place Wegmans Food Markets in the 2015 Harris Poll Reputation Quotient study. Consumers rated companies on key "reputational dimensions" of products and services, emotional appeal, financial performance and vision and leadership, Harris said Wednesday. The reputations of the 100 most visible companies range from excellent (scores of 80+) to poor (scores of 50 to 64). Apple (80.69), at ninth, has fallen five spots since 2012. Among consumer tech companies, Google came in at 10 (80.44), Sony at 13 (79.93), Microsoft at 15 (79.94), Intel at 20 (78.54), LG at 23 (78.20), Hewlett-Packard at 42 (75.26) and Dell at 60 (72.13). Verizon led wireless carriers in 66th place with a “fair” rating of 69.74, followed by Sprint at 72 (67.66), T-Mobile at 75 (67.54), and AT&T at 76 (67.26). Video operators hovered in the fair to poor range on the list. DirecTV posted at 83 (65.27), Charter at 92 (60.30) and Comcast at 93 (60.64). Dish Network came in 98th out of the 100, with a rating of 58.07, according to rankings. Goldman Sachs bottomed out the list. “Reputation is far from static and is a business asset that is earned every day as people evaluate companies through the lens of what matters most to them,” Harris spokeswoman Carol Gstalder said. The study was done online among 27,278 U.S. respondents Oct. 20 to Dec. 18, with preliminary nominating research done with 4,034 respondents, Aug. 26-28 and Sept. 24-26.