Incentive Auction More Complex Than AWS, Speakers Say

With the end of the AWS-3 auction, the upcoming incentive auction will be costlier, panelists at a spectrum conference sponsored by PwC said Thursday. It’s unclear how that will affect broadcasters on the reverse side of the upcoming incentive auction, said Eric Wolf, vice president of technology strategy and management at the Public Broadcasting Service. “There will be a lot more demand for spectrum,” said John Hane, a Pillsbury communications lawyer. “Another view is the AWS-3 auction is fundamentally different from the 600 MHz auction. AWS was a fairly straightforward auction -- people knew what they were bidding on. The 600 auction is very complex, even on the forward side of the auction.” The industry has “essentially forced consumers to stitch together the services that they want,” Wolf said. It can disaggregate and break up service from infrastructure, Hane said. He said he’s optimistic that ATSC 3.0 will be adopted. The “3.0 will make it a lot easier,” said John Lawson, principal of Convergence Services. “It seems like it’s happening, but there’s no structure to make these devices interoperable. We’re still in this scenario with silos.” Wolf said, “Don’t think about it as how many dollars per hertz or bits you can extract. Think about it as how can you help the consumer?” The FCC should be thinking of the consumer, too, and beyond the dollars, he said. “By 2025, I see the FCC trying to auction the T-band,” said Mike Gravino, director of the LPTV Spectrum Rights Coalition. “I see a constant struggle between the wireless industry and broadcast industry, even though we want to be the same, a struggle over this bandwidth.”