Microsoft, T-Mobile Join Mophie as Consumer Tech Advertisers for Super Bowl

Microsoft and T-Mobile are in this year's Super Bowl commercial pool, said the Super Bowl XLIX Ad Watch from Ad Age, joining Mophie as consumer tech companies making pricey ad spends on Sunday. T-Mobile is buying two spots, down from the three it ran last year, Ad Age said, and one premiered on TBS’ Conan Monday. Produced by Publicis and featuring Kim Kardashian West, the ad is a spoof calling for viewers to “save the data” as “each month, millions of gigs of unused data are taken back by wireless companies.” That data, Kardashian said, could be used to see her makeup, her backhand on the tennis court or her outfits. Information on the second T-Mobile commercial wasn’t available. No information was available Tuesday for the 60-second Microsoft spot.