9% of Consumers in NRF Survey Said They'd Buy New TV for Super Bowl

Nearly 9 percent of consumers polled in a National Retail Federation (NRF) survey expected to buy a new TV to watch Super Bowl XLIX on Feb. 1, up from 7.2 percent last year. The percentage of those planning to buy TVs were almost evenly split between viewers with incomes below and above $50,000, with the largest percentage of TV buyers, 16.5 percent, in the 18-24-year-old age group, NRF said. Average viewer spending for the Super Bowl will reach $77.88, up from $68.27 last year, it said, with 10.8 percent of those polled planning to buy team apparel and 7.4 percent buying decorations. An estimated 184 million viewers are expected to tune in nationally. The survey, conducted for NRF by Prosper Insights & Analytics, polled 6,375 consumers Jan. 6-13, and has a margin of error of plus or minus 1.3 percentage points.