Mophie to Run Its First Super Bowl Ad, But Sonos Won't Make Return Appearance

Sonos, which surprised the CE world last year with a multi-million-dollar Super Bowl ad, won’t return to the NFL finale this year, company spokesman Eric Nielsen told us. “We had great success last year with our surprise ad but this year we are choosing other major tune-in moments to reach the modern music lover,” Nielsen said, declining to elaborate so as not to “spoil the surprise.” The company did, however, make an appearance during the NFL championship game last weekend with a spot for its Gold soundbar with a soundtrack from Shaft, an ad that debuted last fall. Meanwhile, accessory maker Mophie, which provides battery backup solutions for smartphones and tablets, is on the Advertising Age list of first-time Super Bowl advertisers.