Rentrak Lands Patent on TV Viewership Information Correction Technology

The Patent and Trademark Office granted Rentrak a patent for detecting and correcting TV viewership levels caused by missing or dropped set-top box viewing information, the company said Tuesday. U.S. Patent No. 8,930,978 “minimizes” the impact of outages that operators experience, Rentrak said. The patent “should give our clients continued confidence in our commitment to the best television measurement from massive and passive databases," Rentrak CEO Bill Livek said in a news release.