HDBaseT Alliance Beckons CES Showgoers to Join ‘Fight Against the Cable Invaders’

Join the HDBaseT Alliance’s “fight against the cable invaders,” reads an invitation emailed Tuesday urging CES showgoers to visit the consortium’s booth in the Las Vegas Convention Center’s South Hall for a demonstration of HDBaseT technology. Founding members of the 4-year-old alliance are LG, Samsung, Sony Pictures Entertainment and chipmaker Valens. HDBaseT “is the ultimate digital connectivity solution” between Ultra HD video sources and remote displays through a single 100-meter CAT6 cable or fiber, “delivering uncompressed high definition 4K video, audio, USB, Ethernet, control signals and up to 100 watts of power,” the alliance said. HDBaseT has “revolutionized” the pro AV market, and has been installed in commercial and residential projects all over the world, “for a more elegant and clutter-free look.” Visitors to the alliance booth can “learn how HDBaseT can provide the ultimate entertainment experience,” and can show off their “fighting skills” with the Cable Invaders arcade game, it said. The top three scorers will win tickets to Cirque du Soleil’s Beatles Love show at the Mirage, it said.