Wireless Pricing Confusing to Many Subscribers, AT&T Official Says

Wireless pricing is confusing to many subscribers, Glenn Lurie, new chief executive of AT&T’s mobile business, said in an interview with The New York Times. Lurie said AT&T wants to go beyond deal-of-the-day offers, citing new offerings that spring up almost daily. “Some of those offers are long-term offers, some of them are short-term,” he said. “Some of them stay for the customers and some of them don’t. I think we’re propagating some confusion in the market place -- us as an industry. There’s been so much noise in the industry. There’s been so much noise that customers are getting confused.” Lurie also said AT&T dropped the use of “super cookies," which track users' mobile activity in a deeper manner than in the past, because of subscriber “discomfort” with their use. “It’s a great example of us listening to our customers,” he said.