Volvo Leading CES Connected Car Safety Demo With Bike Helmet Maker, Ericsson

Volvo will use CES to demonstrate safety technology connecting motorists and cyclists, the company said Friday. The technology, designed to cut down on crashes between cars and bicycles, comprises a connected car and a prototype helmet that will communicate proximity alerts to cyclists and drivers using a smartphone app that shares the cyclist's position with the vehicle, Volvo said. If a collision is imminent, the driver will be alerted through a head-up display alert, and the cyclist will be warned via a helmet-mounted warning light, the company said. The concept grew out of a partnership with Volvo, Ericsson and POC, a sports gear maker, Volvo said.