Japan Audio Society to License Hi-Res Audio Logo to CEA Members

CEA member companies are free to license the Hi-Res Audio logo from the Japan Audio Society as long as they follow the society’s product guidelines and performance requirements, CEA and the society said Thursday in a joint partnership announcement. CEA member licensees can use the logo for product promotions, advertising and merchandising, and CEA agreed to promote the logo at CES and throughout the year to its membership and to consumers, they said. High-res audio will be defined as "lossless audio that is capable of reproducing the full range of sound from recordings that have been mastered from better than CD quality music sources," said CEA, the Digital Entertainment Group and the Recording Academy in a joint announcement earlier this year with Sony Music, Universal Music and Warner Music (see 1406130065).