Fox to Buy true[X] media, Will Run It as Stand-Alone Business

21st Century Fox reached a preliminary agreement to acquire video advertising company true[X] media, Fox said Wednesday in a news release. After the sale, true[X] will remain a stand-alone business and continue to deliver services to television clients and streaming music companies, 21st said. The ad company’s clients include Microsoft, Visa, Apple, Disney and Procter & Gamble, the release said. “[T]rue[X] will work closely with Fox Networks Group to drive engagement between brands and consumers on Fox’s proprietary digital platforms,” the release said.