NBCUniversal Launches TV Everywhere Campaign

NBCUniversal is launching a broad marketing effort to promote its TV Everywhere offering, the company said in a news release Tuesday. Using the tagline “Watch TV without the TV” and associated hashtag #TVwithoutTHETV, the campaign will include “a digital and on-air cross-portfolio promotional activation” Dec. 26 to Jan. 1, said the broadcast and cable programmer. The campaign will begin with a digital media push and highlight all of NBCUniversal's TV networks and their respective apps, it said. That includes Bravo, E!, NBC News, Syfy and USA, said the unit of Comcast.