Samsung Shakes Up U.S. Operations, Combines Telecom, CE and Enterprise In Single Unit

After a disappointing Samsung Q3 earnings report, which saw mobile division sales plummet 74 percent (see 1410300033), the company announced Wednesday that effective Jan. 1 it's combining Samsung Electronics America and Samsung Telecommunications America into a single U.S. organization comprising consumer electronics, mobile and enterprise business. According to a statement, integrating the two organizations into a single Samsung Electronics America “will give customers and partners the advantage of a single point of contact.” In the new organization, Gregory Lee will continue as president and CEO of Samsung Electronics North America, and Tim Baxter has been named president and chief operating officer of the new, integrated Samsung Electronics America, Samsung said. The new organization will focus on “aggressive growth in new strategic initiatives,” Samsung said, and by bringing together all of the company’s branded consumer and enterprise business operations, it will “better serve” U.S. customers through “strengthened business operations and collaboration across market segments.” A single organization will provide “expanded career development and mobility programs for Samsung’s growing workforce,” the company said. U.S. offices in Ridgefield Park, New Jersey; Richardson, Texas; and San Jose, California, will continue to operate, it said. Questions to Samsung on possible layoffs, areas of focus for the new organization and any changes to Samsung's smartphone business weren’t immediately answered.