Average Home Owned 1.9 Connected TV Devices Q3, Says Strategy Analytics Report

Ownership of connected TV devices, including smart TVs, smart Blu-ray players, connected game consoles and digital media streamers, grew 5 percent quarter-on-quarter in Q3 and 28 percent year-on-year to reach 168 million units, Strategy Analytics said Wednesday in a report. Spurred by the "desire to watch video content delivered via the open Internet," the average U.S. home owned 1.9 connected TV devices Q3, compared with 1.5 per home in Q3 last year, the firm said. Other findings: (1) Sony led the U.S. market for connected game consoles for the third straight quarter, with just under half of unit shipments in Q3. (2) Samsung is the "dominant" U.S. vendor in smart TVs, with 35 percent of units shipped Q3. Vizio was second, followed by Sony and LG.