Retail Industry Leaders Association Seeks Action on TCPA Request for Clarity

“Common sense should prevail” and Telephone Consumer Protection Act rules shouldn't apply to isolated, immediate, one-time responses to consumer-initiated requests for text offers, a lawyer for the Retail Industry Leaders Association said in a call with Mark Stone, deputy chief of the FCC Consumer and Governmental Affairs Bureau. RILA sought clarity on TCPA rules in a 2013 petition. “If a consumer sends a text to an entity requesting particular information, the entity sending a one-time response with the precise information requested by that consumer should not be subject to TCPA liability,” the group said in a filing in docket 02-278, posted by the FCC Friday.