Sprint Goes After AT&T, Verizon Customers With 'Cut Your Bill in Half' Promo

In a move to grab customers from its two biggest competitors, Sprint said Tuesday it will buy out AT&T and Verizon customers’ wireless contracts up to $350 in a “Cut Your Bill in Half” event beginning Friday. Sprint will pay customers up to $350 per line via a Visa prepaid card to cover their early termination fee or installment bill balance when they switch, it said. Sprint will offer unlimited talk and text within the U.S. over its network and match customers’ data allowance for half the cost of their current data plan. The promotional rate “will be the customer’s ongoing price” as long as they remain on the plan, Sprint said. To participate, AT&T and Verizon customers need to upload a copy of a current wireless bill to the Sprint website, visit a Sprint store with a copy of the latest bill, turn in their current phone, pick a service plan and get a new phone using one of Sprint’s leasing options -- or pay full rate for the phone, the carrier said.