Holiday E-Commerce Spending From Desktop PCs Up 11% So Far, comScore Says
Retail e-commerce spending from desktop computers reached $17.5 billion for the first 23 days of the 2014 holiday selling season through Nov. 24, 11 percent above the same period a year earlier, comScore said in a Tuesday report. Nov. 21 was the heaviest online spending day of the season to date at $914 million in desktop spending, while spending topped $900 million on two other shopping dates, Nov. 12 and Nov. 19, the firm said: "Although current growth rates are trailing slightly the anticipated full season growth rate, it is important to note that this gap should be essentially made up with the extra shopping day between Thanksgiving and Christmas this year compared to last year. In addition, given the recent strength on certain individual spending days it is likely we'll see our first ever billion dollar spending day occur prior to the Thanksgiving holiday, before the heaviest part of the season even kicks off."