LG Sees Big Role in 'Broadcast TV Liberation Tour' Kickoff Event This Sunday

LG is playing a big role in the kickoff event this Sunday in Washington of the "Broadcast TV Liberation Tour" to trumpet consumer awareness of over-the-air DTV reception through an antenna, the company said in a Tuesday announcement with co-sponsors TVFreedom.org and antenna and accessories merchandiser AntennasDirect.com. The kickoff event runs 1-5 p.m. at Washington’s Eastern Market, the promoters said. "All the way back to our Zenith days, LG has been a big believer in terrestrial broadcasting around the world," John Taylor, LG vice president-public affairs, told us Wednesday when we asked what’s in it for LG to take part in the event. "We view this as part of our efforts to support broadcasting and to help educate consumers that there’s lots of ways to get digital signals today, and one of the best is free, over the air." LG will contribute a 42-inch LCD TV as a contest giveaway at the event, but its "larger role" will be to provide the dozen large-screen Ultra HD and 1080p TVs "around the room," Taylor said. "Each of them will have an antenna attached to it. So that’s 12 different channels so attendees can really understand how much diverse programming and the excellent picture quality you can get over the air. It’s for consumer education more than anything else."