Fujitsu Technology Can Embed ID Data in Light Cast by LEDs

Fujitsu Labs developed a technology for embedding and retrieving identification data in light that’s cast onto an object by LEDs, the company said Monday. By embedding data in light in a way that it is not detectable to the naked eye, an object that has been illuminated can convey data to a smartphone or other smart device, it said. "With previous technologies, data could only be conveyed to a user’s area, but with this technology, data can be conveyed at the level of an individual object," it said. "To capture the data, a user only needs to point a camera at the object. This technology enables products in a store, works of art, people, buildings and a variety of other objects to be the source of data transmission." The company plans to showcase the technology at Fujitsu Forum 2014, which opens Wednesday in Munich for a two-day run, it said.