Sennheiser to Open ‘Experiential’ Pop-Up Stores in New York, San Francisco

Sennheiser will open two temporary pop-up concept stores -- one each in New York and San Francisco -- to raise consumer awareness during the holiday selling season on "the benefits of premium sound and the Sennheiser brand," the company said. The "experiential" stores will be open Nov. 22 through Dec. 28, Sennheiser said. The New York store will be at 11 Kenmare St. on Manhattan’s Lower East Side, and the San Francisco store will be at 2277 Mission St. in the city’s Mission District, it said Thursday. Sennheiser wants the stores to be "urban hubs, allowing visitors to hang out and enjoy the pleasures of excellent sound," it said. Gray acoustic panels will cover the walls of both stores to "reduce outside noise and create a sonic cocoon, a temporary escape from the Christmas shopping hustle," it said.