LG Reprimands Amazon for Sponsorship Omission on 4K Streaming

LG, irked at being left out of an Amazon statement about upcoming Ultra HD streaming content, issued a statement Thursday as a reminder of its role as sponsor of the Tony Bennett and Lady Gaga Cheek to Cheek LIVE! concert recorded in July at Lincoln Center in New York. Michael Paull, vice president-Amazon Digital Video, issued a statement this week saying Amazon Prime members will have access to Ultra HD content on Prime Instant Video “at no additional cost.” Following Paull’s statement, LG said, “What Amazon didn’t mention is that LG Electronics is the official Ultra HD sponsor of the concert and the driving force in bringing this landmark television event to 4K Ultra HD TV owners.” LG referred to its role as a leader in the 4K Ultra HD TV market and said it's “proud of our role in allowing consumers to stream the performance in the highest resolution at no added cost when it becomes available in the weeks ahead.” Meanwhile, as retailers announce 4K Ultra HD TV sales for the holiday season, Amazon still hasn’t said when 4K programming will be available for streaming. “We’re confident that offering Ultra HD content, whether it’s a TV series or a film, will help create the ultimate viewing experience and can’t wait to start making it available this year,” said Paull. In addition to the Bennett and Gaga concert, Amazon will also make available its original series Alpha House, Mozart in the Jungle and Transparent in 4K, he said. Amazon will "unveil even more titles that Prime members and customers can watch in Ultra HD later this year and into next year,” Paull said.