Vizio Showcasing 4K TVs, Soundbars Through AFI FEST Sponsorship
Vizio plans to showcase its Ultra HD TVs and soundbars in a big way through its sponsorship with the American Film Institute of AFI FEST 2014, which opened Thursday in Hollywood for a weeklong run, the TV supplier said. Through a series of demos, Vizio "aims to connect movie lovers to its Ultra HD TVs and audio products, which deliver a home theater experience highlighted by best-in-class picture and audio," the company said. The company also is supplying a 70-inch 4K TV and 54-inch soundbar as prizes for the winner of the event's Visionary Special Jury Award, it said. The prize, to be awarded Nov. 13, recognizes one filmmaker "for extraordinary visual story telling" and will be chosen by a panel of international film writers and critics, Vizio said.