Sony UK 4K Promotion Offers Free Movies Preloaded on Hard Drive

Consumers in the U.K. can choose five 4K movie titles from a choice of 10 "award-winning Hollywood blockbusters," all from Sony Pictures, when they buy one of six eligible Bravia 4K Ultra HD TVs by Christmas Eve, Sony U.K. said in an announcement Friday. Under this Privilege Movies 4K promotion, the movie titles are preloaded onto a "compact" hard drive, which consumers who enter a proper model number, serial number and device ID as proof of purchase can claim free of charge by registering at the Sony U.K. website. "This unique offer from Sony adds to the momentum behind 4K which has become unstoppable following ground-breaking 4K content from platforms including Netflix and Amazon," the company said. The roster of available movies includes: The Amazing Spider-Man, The Amazing Spider-Man 2, Moneyball, Premium Rush, Total Recall, Salt, Ghostbusters, The Patriot, Battle LA and Captain Phillips. The offer must be redeemed by Jan. 31, the company said. Once redeemed, Sony customers will have until Sept. 30 to "unlock" their five movies of choice on the hard drive, and up to a year thereafter to watch them, it said. Sony has only "a limited number" of hard drives to give away, "and they’re only available while stocks last," says the website. Sony Electronics representatives in San Diego didn’t immediately comment whether the promotion will be available in the U.S.