U.S. Broadband Homes Watching More Non-Linear Than Linear TV, Parks Says

The average U.S. broadband home watches more than 17 hours of nonlinear video per week, compared with 11.5 hours of linear video, according to research from Parks Associates (http://bit.ly/1DEx7fE). Nonlinear video accounts for 49 percent of the video consumed on the TV and is 60 percent of TV video viewed by consumers aged 18-24, said Barbara Kraus, research director. Nearly 40 percent of U.S. broadband households that use a smart TV as their primary connected device spend at least one hour per week using Facebook on the connected TV, she said. The number of hours reflects personal viewing by the head-of-household rather than aggregate viewing for the entire household, a spokeswoman told us.