Nielsen, Adobe in alliance to offer content measurement of digital viewing

Nielsen and Adobe partnered to deliver a comprehensive, cross-platform system for measuring online TV, video and other digital content across the Web and apps. Nielsen’s digital audience measurement products will be integrated with Adobe’s digital analytics and online TV delivery platforms, they said Tuesday in a news release (http://bit.ly/1zjlMD7). This lets customers have comparable metrics to measure audiences across every major IP device, including smartphones, tablets and over-the-top boxes, it said. Media companies and advertisers can use the new system in 2015, it said.