Qualcomm’s Connected Experiences subsidiary announced Vuforia, a mobile vision...

Qualcomm’s Connected Experiences subsidiary announced Vuforia, a mobile vision platform to enable developers to build augmented reality applications for next-generation digital eyewear. Calling the technology a “major advance in user experience,” Qualcomm said Vuforia lets interactive 3D content be “visually aligned with the underlying world.” Applications include hybrid virtual/augmented reality gaming, shopping and education across enterprise and industrial uses, Qualcomm said Thursday. The Vuforia SDK for Digital Eyewear will be available this fall as a beta for a select group of developers, Qualcomm said. Timing was meant to converge with recent innovations in digital eyewear devices, including the ODG R-7 and the Epson Moverio BT-200, it said. ODG’s R-7, announced Thursday and using Qualcomm’s Snapdragon 805 processor, is “state-of-the-art” digital eyewear with an integrated one-piece design, a stereoscopic see-through display system and wireless connectivity, Qualcomm said. The R-7 is initially targeted at government and industrial applications, it said.