“Let Your Ears Be Loved” is the theme of...

"Let Your Ears Be Loved” is the theme of a multichannel consumer campaign to support Sennheiser’s Urbanite headphones, the company said Friday. The campaign, which kicked off Friday and runs through November, “will engage” its target group of millennials with messaging that focuses on “their high demands and passion for sound in a humorous way,” it said. The campaign “has multiple components and will use social media and user-generated content to drive participation and viral uptake,” it said.