Fitbit is the early leader in the adoption statistics...

Fitbit is the early leader in the adoption statistics for digital fitness trackers, with nearly 40 percent of the market, Parks Associates said Friday. Parks canvassed 5,000 U.S. broadband homes during Q2 and found Fitbit adoption was far ahead of its closest competitors Samsung (14 percent), Nike+ Sensor (14 percent) and Nike Fuelband (8 percent). “Slightly more than 6 percent of U.S. broadband households have a digital pedometer or fitness tracker, so this market is still in the early stages of adoption,” Parks said. “Fitbit’s early success highlights several key factors for success in this market, including fashionable design, integration with mobile devices, and a variety of model options."