Hisense is sponsoring Lotus F1 for Grand Prix races...

Hisense is sponsoring Lotus F1 for Grand Prix races in Italy, the U.S. and Abu Dhabi through the rest of the year, with cars sporting the Hisense logo on the side pod and air box of the Lotus E22 race car, the companies said Thursday. Lan Lin, Hisense vice president, said the company plans to use “proven partnerships that can deliver” as a way to grow brand awareness globally. Sports marketing is key to Hisense’s worldwide brand awareness strategy, it said, saying the company also recently sponsored German football club, FC Schalke 04.