TV viewing among millennials and baby boomers shows that...

TV viewing among millennials and baby boomers shows that TV is having a second Golden Age, a study by Instant.ly and YuMe found. The definitions of quality TV aren’t differing that much across generational lines, Instant.ly said Tuesday in a blog post (http://bit.ly/1qKgbLZ). The companies culled information by surveying 1,000 respondents, it said. Flexibility is a driver, with 45 percent of respondents enjoying device flexibility, and 40 percent citing the ability to stream content, it said. Respondents selected, in order, HBO, CBS and AMC as having the best entertainment quality, followed by Netflix content, it said. Millennials preferred HBO, while respondents age 35 and over chose CBS as the top network “with its more conventional comedy and drama lineup,” it said. Reasons for binge watching varied, with 44 percent wanting to immerse themselves in the show, and 40 percent claiming to have “a sense of contentment from the time spent watching TV,” it said. Networks and distribution platforms “will need to stay dialed in to the rapidly changing customer expectations, preferences and viewing habits to make the most of this trend,” it said.