DirecTV and Dish Network partnered with i360, a...

DirecTV and Dish Network partnered with i360, a data and technology provider to the political community, on the satellite-TV companies’ effort to provide an addressable TV ad platform to political campaigns. I360 will provide “pre-matched voter and issue data for Republican and conservative campaigns,” the direct broadcast satellite companies said in a news release. The arrangement will allow campaigns and advocacy organizations “to target their TV ads at the household level using issue data contained in the i360 database,” they said. The companies announced this year that they would combine sales efforts to provide the platform (CD Jan 28 p6). With i360, the partnership, D2 Media Sales, allows campaigns to choose from more than 35 pre-matched segments focusing on voter registration, party affiliation, economic issues and other areas, they said.