A four-year trend reveals that as time-shifted viewing...

A four-year trend reveals that as time-shifted viewing grows, local live-plus-same-day ratings are within 1 percent of the national C3 standard for what’s viewed about three days after first shown on TV, TVB said of its latest analysis. The industry’s current standard for live-only local TV is “increasingly less accurate,” TVB said in a news release Monday (http://bit.ly/1iZvLWi). Live-only local TV dropped to below 26 percent C3 in January, it said. Season to date, that data stream is already 18 percent below C3, “its lowest index to C3 ... for that period since 2010,” it said. TVB also said Live + SD Primetime A25-54 Ratings were 9 percent below the C3 average across Nielsen’s Local Peoplemeter Markets,” in its analysis (http://bit.ly/1ifh6Tg). This is the lowest performance of that stream relative to C3, “and marks the 4th consecutive month in which the Live + SD data stream was at or below C3,” it said. This is another indicator that time-shifted local viewing is growing, TVB said.