Business practices for data security, protecting children and...

Business practices for data security, protecting children and mobile apps were some of the issues updated in the Direct Marketing Association’s 2014 version of its Guidelines for Ethical Business Practices, released Tuesday (http://bit.ly/1cmobQa). The trade association said its new guidelines will take effect in July. DMA Senior Vice President-Compliance Services and General Counsel Senny Boone said in a release: “DMA believes self-regulation is the most effective tool to stave off unnecessary regulation and to keep innovative marketing moving forward to provide relevant, customer-centric marketing for consumers and ensure consumers have choices about their marketing.” DMA has opposed data broker legislation (CD Dec 20 p6). Most recently, the group objected to the Data Act from Senate Commerce Committee Chairman Jay Rockefeller, D-W.Va., and Sen. Ed Markey, D-Mass., which would require that data brokers give consumers access to information collected about them, with the opportunity to correct the data or opt out of collection altogether (http://bit.ly/1fvYzxN).