Cloud video service provider Brightcove agreed to buy...

Cloud video service provider Brightcove agreed to buy cloud video ad insertion company Unicorn Media, Brightcove said in a news release Monday (http://bit.ly/1cI8gHC). Brightcove will pay $9 million and 2.9 million shares of Brightcove stock for Unicorn, for a total of $49 million, Brightcove said. “We believe that online video has the potential to surpass traditional TV by offering mass personalization, superior ad targeting, and frictionless distribution to more screens in more locations,” said Brightcove CEO David Mendels. The buy of Unicorn will allow Brightcove to help media companies deliver ad-supported content to the many platforms consumers use to watch online video, said Mendels. Unicorn’s Once ad insertion service “reduces or eliminates the need for platform-specific ad technology” and lets media companies deliver live or on-demand video with “dynamically customized programming and targeted advertising to the maximum range of devices,” Brightcove said. Unicorn’s Once service will be rebranded under the Brightcove name, it said. Brightcove expects Q4 2013 revenue to be close to $30 million, it said.