Netflix launched what it called a “radically new look”...

Netflix launched what it called a “radically new look” to its screens Wednesday that it said presents a “richer and more immersive” experience for viewing on the big screen. The new design shows multiple cinematic images for each title, a “snappy description” and more personalized detail on why Netflix suggests particular content for a user, it said. The new design was scheduled to be delivered Wednesday by a new Netflix software platform that runs on set-top boxes, “recent model” smart TVs and Blu-ray players and game consoles, Netflix said. Devices supporting the new experience include PS3, PS4, Xbox 360, Roku 3 and recent Smart TVs and Blu-ray players, said a news release. A Netflix spokesman told us any “newly bought Smart TV or Blu-ray player this holiday season will definitely have” the new look. Older devices “may get it, depending on the update cycles of the manufacturer,” he said. Consumers who “just bought” a late model TV or Blu-ray player have a good chance of getting the new experience, “but we can’t guarantee it,” the spokesman said. Additional devices, including other Roku boxes, will be added at a later date, Netflix said. Netflix called the new design “the biggest change to the Netflix experience on televisions in our history, making it even easier” to find content to watch.