Westinghouse Digital will bow Ultra HD TVs at...

Westinghouse Digital will bow Ultra HD TVs at CES for “a broader market,” the company said Thursday. It will field four models including standard 50-, 55- and 65-inch screen sizes, along with a 110-inch model that will be available as a custom order. All of the 3840 x 2160 Ultra HD TVs will be available in Q1, Westinghouse said. Rey Roque, senior vice president-marketing at Westinghouse, said the company’s Ultra HD line will “change expectations across the entire TV marketplace,” saying consumers will be “amazed” by the display resolution and “delighted with the affordability.” Sony’s 84-inch Ultra HD TV has a suggested retail price of $24,999, and LG’s 84-incher comes in at $5,000 less. Questions to Westinghouse on price and panel supplier weren’t answered by our deadline. LG Display, which supplies panels for the Sony TV, said it would show 55- and 65-inch Ultra HD TVs at CES (see separate report in this issue). A salesman at Sony Style in New York told us his store has sold five units of its Ultra HD TV.