DTS said Sharp is the first company to incorporate...

DTS said Sharp is the first company to incorporate DTS 2.0 Channel and DTS 2.0 + Digital Out, which will roll out this quarter in Sharp PRC-model connected TVs. DTS 2.0 + Digital Out allows content encoded with high-level DTS audio to play back through two-channel sources without additional equipment, according to Chris Lang, product specialist for DTS. TVs with HDMI or digital outputs can send the digital output without decoding it for playback through a receiver, Lang said. The technology was originally designed for digital media players, Lang told us, and will be included in more TVs as they include DMP functions. Lang said the technology is designed for use in Asian markets including Korea and China. In those countries, content is available in DTS, Lang said, and can be transferred to a TV using a USB transport. A company spokesman said DTS is talking to other manufacturers about incorporating the technology but nothing else has been announced at this time. A spokesman for Sharp told us DTS technology will not be incorporated in Sharp TVs for the U.S. market.