Iriver said Target will be the exclusive retailer of...

Iriver said Target will be the exclusive retailer of its $139.99 Story HD e-reader that’s due in stores July 17. Iriver said the 7.3-ounce e-reader is the lightest in its class and the first to use E-Ink’s 768 x 1024 display that’s said to have 63.8 percent more pixels than other e-readers. The iriver Story HD uses a Cortex A8 chipset and has access to “millions” of e-books at the Google eBookstore, iriver said. Using a side-loading SD card slot or USB connection, users can add to their libraries with other books or documents, iriver said. Target also sells the Sony Digital Reader Pocket Edition for $179 and three Amazon Kindle models priced at $114, $139 and $189. A Target spokeswoman said the iriver reader and accessories will be located on end caps in the electronics aisle of Target stores. She didn’t respond to our question about how Target would position the iriver device versus the Kindles or Sony Reader. Already released in Europe, the iriver e-reader can operate for six weeks on standby or for 14,000 page turns from a single charge, iriver said.