Global revenue from mobile value-added-services (VAS) will grow from $200 billion...

Global revenue from mobile value-added-services (VAS) will grow from $200 billion in 2009 to $340 billion by 2014 on strong demand for mobile payments and P2P fund transfers in developing markets, said Informa Telecoms & Media. China, India, Indonesia, South Africa, Nigeria, Egypt, Turkey, Israel, Saudi Arabia, Brazil, Mexico, Argentina, Russia, Poland and the Ukraine will account for 36 percent of VAS global revenue by 2014, said Informa. Mobile operators and service providers in emerging markets tend to be more innovative and proactive than their developed world counterparts, Informa said. It defines value-added services as all mobile services other than voice calls.