Shirley Bloomfield, ex-Verizon, becomes National Telecom Cooperative Association CEO...

Shirley Bloomfield, ex-Verizon, becomes National Telecom Cooperative Association CEO in July, replacing Michael Brunner, retiring … New at Zwillinger Genetski: Elizabeth Banker, ex-Yahoo; Bart Huff, ex-Assistant U.S. Attorney, Chicago; Leota Bates, ex-Perkins Coie … News Corp. promotes Jon Housman to president of its new digital journalism initiatives … Wonya Lucas promoted by Discovery Communications to executive vice president and chief operating officer for Discovery Channel and Science Channel … Joan Gundlach, ex-A&E, named executive vice president of distribution for Hallmark Channels … Vincent Cordero, ex-Univision, named executive vice president and general manager of Fox Sports en Español. Raul de Quesada, who was acting general manager, is now assistant general manager and adds title of senior vice president of marketing for Hispanic networks … Manuel Machado, MGSCOMM, joins Spanish Broadcasting System board, will be on audit and compensation committees … Brocade appointments: Alberto Soto, ex-Hewlett-Packard, heads sales for Europe, Middle East and Africa, replacing Ulrich Plechschmidt, moving to lead the global sales enablement and OEM marketing departments … Lazard hires Marc Katz, ex-Bank of America Merrill Lynch, as managing director in telecom, media and technology investment banking … Andrew Solutions promotes Navin Vohra to vice president of sales for Asia Pacific … Jim Zagami promoted to director of sales for Cox Media Virginia.